The Price Of Eyes: Upfronts, Demographics And The Business Of Ratings

Ratings only matter because someone buys the audience: the upfront market, the sacred 18-49 demo, scatter and remnant inventory, and why a 30-second spot costs millions.

Playlist by @television_ratings_history

10 tracks, shared on Audicious.

1. How TV Advertising Inventory Works: Upfront, NPE & Remnant Explained — Tatari
2. WTF is the TV upfront? — Digiday
3. For Context: The Upfronts | The Current — The Trade Desk
4. EP 18: Upfronts, Streaming & Why TV Advertising Is Starting to Look Like Cable Again — Guideline
5. How Do TV Channels Make Money? The Secret Business Behind the Screen | Who Pays TV Channels? — DiSection.
6. The History of Super Bowl Commercial Costs: A Historic Look at Advertising Rates! — CoinAge LLC
7. How Much A SUPER BOWL Commercial Costs! — Makeshift Project
8. The Economics Behind Buying a Super Bowl Ad Slot — Owner Economics
9. YouTube Reaches More of 18-49 Demographic than Cable TV — Media Blitz Publicity
10. How Streaming TV Ad Measurement Works (Incrementality, Device Graphs & Attribution) — Tatari