Shelf Psychology

Colour, shape and persuasion: why you grab the box you grab. Branding essays on the science of the supermarket shelf.

Playlist by @art_of_packaging

10 tracks, shared on Audicious.

  1. How Apple and Nike have branded your brain | Your Brain on Money | Big Think — Big Think
  2. How Brands Use Design & Marketing to Control Your Mind — Design Theory
  3. The Psychology of Premium Branding — Omar Eddaoudi
  4. Marketing Color Psychology: What Do Colors Mean and How Do They Affect Consumers? — Visme
  5. Supermarket Psychology: Specials, pricing, labelling and packaging — Paul Harrison
  6. How to Use Psychology to Sell Luxury Items — Luxury Academy
  7. The Psychology of Packaging: How Colors and Design Influence Consumer Behavior — Packaging Unboxd Podcast
  8. How Brands Persuade Your Buying Preferences with Packaging — Boonmind
  9. Packaging Color Psychology: Why You Pick Up Products Without Thinking — ImpactIQ
  10. The Psychology of Color in Design — Lindsay Marsh